Each one made a unique video for their social channels that was scheduled and vetted by me and designed to encourage their fans to enter, helping us to spread the word.įour of our influencers also came from a social platform we’ve never utilized before: TikTok. All were individuals who could explain the sweepstakes in a way that is familiar to their fan base and endemic to the platform. As we decided to take this campaign into Spanish-speaking marketing, we also made connections with news anchors from ESPN Deportes and Univision Deportes. We partnered with over 25 internet personalities, ranging from the CEO of 100 Thieves, Matt Haag, to Angela Yee from The Breakfast Club, to former quarterback Mark Sanchez. I’ve worked with influencers before, but this year we decided to take it to the next level. They also have strong creative skills or teams that can produce work that is entertaining as well as beneficial to our brand. With an entire career based on effectively attracting a very specific social audience, they know their followers and their platforms better than anyone. One of the ways to do this is through influencers. It’s a great opportunity and the team and I wanted to try new approaches to spread the message in the social space. Each score change came with a chance to win $50,000, with two lucky winners receiving $500,000: One at the end of the first half of the game and one at the end of the game. Being the largest official game of Super Bowl Squares in the country with commercials that feature NFL footage and talent like Barry Sanders and Gus Johnson, the sweepstakes was already a big deal. Led this year by our campaign manager, Biancca Davenport, we had the team in place to take the sweepstakes to the next level. This year, we needed to find ways to go beyond what we’d done before. The first year of the Rocket Mortgage ® Super Bowl Squares Sweepstakes was a huge success.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |